Meet the Team

Sharleen brings over three decades of senior leadership experience across retail, procurement, merchandising, and commercial operations. She is widely regarded for her exceptional instinct in product selection, her mastery of planograms and category development, and her deep understanding of Caribbean consumer behaviour. Her ability to read markets, anticipate buying patterns, and identify quality products with precision has made her one of the region’s most trusted merchandising and sourcing professionals.

Her career spans leadership roles within some of the Caribbean’s most recognized retail organizations, where she played a central role in store expansion, operational transformation, and commercial performance. She has led the planning and execution of numerous new store openings. She has helped regional customers enhance and reimagine their retail spaces, ensuring that layouts, assortments, and visual presentation work together to drive both customer experience and commercial results.

Sharleen’s expertise extends beyond traditional retail. She is known for her ability to transform spaces through seasonal activations: designing, planning, and executing installations for shopping malls and commercial centres. Her work consistently increases foot traffic, enhances customer engagement, and delivers measurable returns for partners seeking to elevate their seasonal presence.

Her credibility with global suppliers is equally strong. International manufacturers are drawn to her rare combination of commercial expertise, cultural fluency, and intuitive understanding of what resonates with Caribbean consumers. Over the years, she has built trusted relationships with partners across North America, Europe, and Asia. Relationships strengthened by her integrity, discernment, and the ease with which she bridges global standards with local realities.

Sharleen is also the founder of Be Well Distributors Limited, a company focused on health, wellness, and clean-label products. She has introduced numerous brands to Trinidad and the wider Caribbean, building them from the ground up through strong supplier relationships, disciplined execution, and a deep understanding of evolving consumer needs. Her leadership style is grounded, steady, and service-oriented. Having risen from humble beginnings, she leads with empathy, fairness, and a commitment to developing others. She has guided HR functions, mentored countless individuals across the region, and is known for her ability to balance direct, non-nonsense clarity with genuine care and professionalism. Her teams trust her judgment, her partners value her insight, and her community respects her wisdom.

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Across her career, Sharleen has worked across the full commercial ecosystem:

• with manufacturers on product selection, category development, and market entry

• with distributors on pricing, logistics, and supply continuity

• with retailers on merchandising, procurement, and operational performance

• with commercial centres on seasonal activations and customer experience design

• navigating the full retail-to-distribution lifecycle with rare end-to-end insight

With experience spanning retail floors, executive offices, HR leadership, international supplier networks, and large-scale commercial activations, Sharleen brings a rare, holistic understanding of the commercial ecosystem. Her instinct, cultural intelligence, and relationship-driven approach make her an invaluable part of Global Vantage’s mission to connect markets, elevate product quality, and support sustainable growth across the Caribbean and North America.