About the Founder

Alex is a Canadian Chartered Professional Accountant with over 25 years of experience across manufacturing, distribution, retail, procurement, and advisory roles with regional institutions. Raised in the Caribbean and professionally shaped in North America, he brings a unique blend of global perspective and regional understanding to every partnership.

 

His work has earned industry and regional recognition, including an award for business innovation, and he has contributed to regional organizations, media publications, and policy discussions on leadership, technology, transformation, and proposed tax legislation. Elements of his insights have also been incorporated into small‑business learning toolkits across the region.

 

As a third-generation entrepreneur, Alex’s connection to retail began long before his professional career. He was born into a family business where retail, operations, and entrepreneurship were part of daily life. From early childhood, he spent afternoons and weekends helping wherever the business needed support. Whether that meant working the cash, offloading containers, replenishing inventory, or even joining the delivery team to move major appliances like refrigerators and washing machines.

 

Alongside retail, he was also exposed to the family’s egg production operations, giving him early insight into agricultural supply chains. During secondary school, he gained additional experience by working in inventory at the family’s licensed garment manufacturing facility, which produced apparel for a major U.S. brand.

 

These experiences shaped his understanding of how products are made, how businesses operate, and how value is created across the supply chain.

 

Over the decades, Alex has worked across the full commercial ecosystem:

• with factories on product development and production cycles

• with distributors on logistics, pricing, and compliance

• with retailers on risk management, procurement and margin strategy

• with regional institutions on market development and trade

• navigating procurement from both the buyer and supplier sides

 

Alex is known for his calm, relationship-driven approach, creating safe spaces for partners to ask questions, explore new ideas, and make informed decisions.